How working with Don’t make Me Stop This Car
productions LLC. and American PreRunner, the series Will Work For You
Here are a few FAQs and answers on how
about how our product features and placements work on the American PreRunner,
the series please
contact us
for answers to any additional questions.
Q. How does my product get shown?
A. Our hosts/fabricators will demonstrate and explain the benefits of
your product during a show describing a highly interesting do-it-yourself
project. The actual time spent will depend on what kind of a placement is best
suited to your marketing program and your budget. After this is agreed upon, you
will provide actual product, plus technical and product information for our
co-hosts to use while demonstrating your product. Your product will be portrayed
in an editorial format that explains how it works and how it benefits the
do-it-yourself audience.
Q. Is this an infomercial? How hard will they sell my
product?
A. This is not an infomercial. Exposure on American PreRunner, the series
is more of a subliminal sell rather than the blatant hard-sell that you see in
infomercials or typical commercials. This works to your benefit because your
products will have more credibility when exposed and put to use in a real world
environment. Your placement is an integral part of the show, so viewers are more
disposed to watch your products being used. They pay attention rather than tune
out as they often do with many conventional commercials.
Q. How long will my product be shown on the show?
A. Our director will make every effort to make your product a dominant
part of the production sequence in which it appears, without making the show
seem too commercial. Wherever possible he will use close-up shots of your
product being used. Our co-hosts/fabricators will demonstrate your product
features, advantages and benefits and emphasize your brand name. It is entirely
up to you if you want the suggested retail pricing mentioned. We may also
incorporate your product packaging and visually interesting technical material
in an appropriate way to give your brand strong visual identity during the
segment. Because the complete buildup of the “Hero” vehicle will take the entire
season your product be seen and referred to over that period of time, you will
also be seen in the final wrap-up and then in the second season when the “Hero”
vehicle is put to the test under race conditions we will explain how the product
worked and what its worth is to the overall project.
Q. How will my company name or brand get mentioned?
A. Our co-hosts/fabricators will mention your company or brand name in a
natural way and during the segment where it is installed we will mention your
shows web address so that the viewer can find out more information and where to
buy it, we will also mention (if you so desire) the approximate cost of the
product and why anyone would want to make the investment in your product. Your
company information is also included at no additional charge on the American
PreRunner, the series web site which is promoted on each episode. Thousands of
interested viewers will gain the opportunity to source your products.
Q. How do I get to input my product information into the
show?
A. You fill in a placement information form giving basic facts about your
product and three key benefits you would like to see incorporated into the
segment. You also send a sample of your product to the producer. We also want to
see everything that pertains to the subject, especially any technical or product
literature or videotapes. We try to use actual products and cutaways or other
visually interesting demonstration devices wherever possible.
We appreciate your input on how to make your placement
interesting, informative and authoritative. Any information on solutions to
problems consumers may have when installing your products will be especially
welcome. We'll have detailed conversations with you about the segment and how
you see it coming together to tell your story. We consider client input a
valuable asset in making the series successful. The more information you give
us, the better your segment will be.
Q. How do I handle the logistics of getting my product
on the show?
A. Once you agree to participate in a placement, one of our
representatives will call and discuss the logistics of the show in which your
products will appear. We will also send you written instructions spelling out
exactly how to ship product samples and other related materials. A product
questionnaire, requesting product pricing information, distribution, etc., will
be included with the instructions. Please note that products used on the set
become the property of Don't Make Me Stop This Car Productions and will not be
shipped back to you. Should you send us a one of a kind cutaway product however
you will be required to send a return label so that it is returned to you.
DMMSTC Productions will/cannot be responsible for shipping charges.
Q. Can we be there when you tape the show and how much
say can we have in the production?
A. We encourage manufacturer participation before and during the taping
of each show. We especially want technical experts to be on hand to give input
on technical and logistical matters. Marketing people are also welcome on the
set -- however this is not a commercial or industrial shoot -- so input from
marketing representatives must be confined to technical issues.
Q. What is the reaction of aftermarket companies that
have done business with Don’t Make Me Stop This Car Productions on other
projects?
A. The parent company of DMMSTCP has been building image vehicles
for over 10 years and has worked with over 1000 companies. Many of them are
leaders in their respective product categories. Most of these participants have
expressed enthusiastic reaction to their experience. Some who have multiple
product lines have signed on for additional placements because of their positive
initial experience. Our presentation kit contains a comprehensive list of these
client companies.
Q. How can I merchandise and promote my participation in
the series?
A. Shortly before the show featuring your product airs, we'll send you
one 1/2-inch VHS copy of the show containing your product placement (this tape
will be copy-protected). Additional copies of your episode are available from
Don’t Make Me Stop This Car Productions. These copies are not to be resold or
used on the air - either use would violate a copyright agreement with HDTV 55. You will also receive digital stills showing your product on the set.
You may duplicate these photos for publicity purposes -- but not to imply any
kind of endorsement by the show or its co-hosts unless that was written into the
original contract.
Q. Can I edit the video you send for use in meetings and
trade shows?
A. Many clients use excerpts from their placements in trade show booth
tapes or training programs. Others have incorporated their placements into sales
tapes to impress customers, shareholders, employees, and even bankers.
You may order additional high-quality copies of your
episode from Don't Make Me Stop This Car Productions on VHS, CD and/or DVD -
either the same uncut version of the show, or a professionally edited version
for training and publicity purposes. These copies may not be sold outright, used
as part of a product offering, or aired on television - since DMMSTCP is
bound by strict copyright regulations in our agreements with our respective
outlets, a client cannot sell or air this material without obtaining written
permission since this act directly violates these agreements and may result in
legal action.
Don’t Make Me Stop This Car Productions LLC., is also
partnered with or helps produce these other shows:
Tuner Garage TV (produces), focusing on today’s
tuner car and the enthusiasts that drive them and work on them TGTV divides its
time installing new hot parts, interviewing top tuners, showcasing new products,
testing new cars and visiting the ultra hot import show scene.
Sport Truck Connection (partner),
SPORT TRUCK CONNECTION is THE weekly television
program dedicated to the hottest segment of the new vehicle market, light
trucks. The show reports on pickup trucks, SUV’s, vans, and multi-purpose
vehicles in a “real world” testing format, rather than with race track
procedures, in order to better reflect the types of usage most owners are
interested in.
In addition to vehicle reports,
the SPORT TRUCK CONNECTION also includes travel segments with interesting places
to go and things to do with light trucks, informational segments on items of
interest to light truck owners, and product segments showcasing parts and
accessories to viewers.
SPORT TRUCK CONNECTION is not a
“technical” or “how-to” show, but rather, it's purpose is to entertain and
inform a broad audience spectrum with information on new vehicles and things to
do with them. This “one of a kind” format has proven to be popular with
audiences across the country as the show’s viewer base continues it’s rapid
expansion. Sport Truck Connection relies on the DMMSTC studios for
all technical installations.
Thank you for your interest. Please
contact us
for answers to any additional questions.
